Strategy and Deal Origination

Case Study: Strategy Consulting

Case Study: Strategy Consulting

Background: Doosan Heavy Industries (DHI) was eyeing the United States as their key market for selling wind turbines, but wanted to understand whether they could compete there, what models were most competitive the logistical network required for them to compete in the USA. They hired Orchid to help them work through developing market entry strategy.

Orchid's Role:

Orchid provided DHI with a comprehensive package complete with strategic options for entering the USA.

  • Detailed overview of the US market and outlook for wind growth
  • Trends in wind turbines in the USA including guarantees, O&M and other issues
  • Outlook for incentive programs
  • Issues related to financing wind projects
  • Regulatory overview
  • Competitor analysis
  • Strategic considerations
    • Customer willingness to embrace new wind turbines
    • Desired product offering
    • Marketing presence & organization
    • Manufacturing
    • Transport logistics

Orchid's Deliverables:

  • Detailed slide deck covering all issues in scope
  • Interim presentations and final executive committee presentation
  • Generic financial model for USA wind project
  • Financial projections “potential size of the prize”